Tom Collinger

  • 53 Citations
20162019
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Fingerprint Dive into the research topics where Tom Collinger is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Process Control Mathematics
Customers Mathematics
Monitoring Mathematics
Customer engagement Business & Economics
Contact Mathematics
Process Monitoring Mathematics
Tracing Mathematics
Engagement Mathematics

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Research Output 2016 2019

  • 53 Citations
  • 2 Article

Process control for monitoring customer engagement

Malthouse, E. C., Wang, W. L., Calder, B. & Collinger, T., Jun 1 2019, In : Journal of Marketing Analytics. 7, 2, p. 54-63 10 p.

Research output: Contribution to journalArticle

Process Control
Customers
Monitoring
Contact
Process Monitoring
53 Citations (Scopus)

The customer engagement ecosystem

Maslowska, E., Malthouse, E. C. & Collinger, T., Mar 23 2016, In : Journal of Marketing Management. 32, 5-6, p. 469-501 33 p.

Research output: Contribution to journalArticle

Customer engagement
Ecosystem
Interaction
Marketing environment
Conceptual model