• 2281 Citations
1988 …2019
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Personal profile

Research Interests

Professor Bockenholt's main research interest is in the development and application of statistical and psychometric methods for understanding consumer behavior and improving marketing decision-making. Areas of recent research include the modeling of response biases in self-reports, consumer choice processes for medical and financial decisions, affective and motivational influences in judgment and choice, (mist)trust-induced information-processing mechanisms and the effects of imagery on persuasion processes.

Education/Academic qualification

Psychology, DrPhilHabil, University of Oldenburg

… → 1995

Research Methodology and Quantitative Psychology, PhD, The University of Chicago

… → 1985

Psychology and Computer Science, Diploma, University of Oldenburg

… → 1982

Research interests

  • Consumer behavior
  • Consumer decision-making
  • Data analysis
  • Marketing research
  • Measurement techniques
  • Trust and deception

Fingerprint Dive into the research topics where Ulf Bockenholt is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Matched-Pair Analysis Medicine & Life Sciences
Individuality Medicine & Life Sciences
Paired Comparisons Mathematics
Choice Behavior Medicine & Life Sciences
Individual Differences Mathematics
Count Data Mathematics
Randomized Response Mathematics
Meta-Analysis Medicine & Life Sciences

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Research Output 1988 2019

Psychological Tests
2 Citations (Scopus)

Large-Scale Replication Projects in Contemporary Psychological Research

McShane, B., Tackett, J., Bockenholt, U. & Gelman, A., Mar 29 2019, In : American Statistician. 73, sup1, p. 99-105 7 p.

Research output: Contribution to journalArticle

Open Access
Effect Size
Lower bound


McShane, B. & Bockenholt, U., Apr 15 2019, Handbook of Research Methods in Consumer Psychology. Taylor and Francis Inc., p. 403-416 14 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Citation (Scopus)

Preferences for physical activity: a conjoint analysis involving people with chronic knee pain

Pinto, D., Bockenholt, U., Lee, J., Chang, R. W., Sharma, L., Finn, D. J., Heinemann, A. W., Holl, J. L. & Hansen, P., Feb 1 2019, In : Osteoarthritis and Cartilage. 27, 2, p. 240-247 8 p.

Research output: Contribution to journalArticle

Insurance Benefits
Chronic Pain
Weights and Measures
5 Citations (Scopus)

Multilevel Multivariate Meta-analysis with Application to Choice Overload

McShane, B. & Bockenholt, U., Mar 1 2018, In : Psychometrika. 83, 1, p. 255-271 17 p.

Research output: Contribution to journalArticle

Multivariate Analysis