Research Output per year
Research Output per year
Research activity per year
Professor Bockenholt's main research interest is in the development and application of statistical and psychometric methods for understanding consumer behavior and improving marketing decision-making. Areas of recent research include the modeling of response biases in self-reports, consumer choice processes for medical and financial decisions, affective and motivational influences in judgment and choice, (mist)trust-induced information-processing mechanisms and the effects of imagery on persuasion processes.
Psychology, DrPhilHabil, University of Oldenburg
… → 1995
Research Methodology and Quantitative Psychology, PhD, The University of Chicago
… → 1985
Psychology and Computer Science, Diploma, University of Oldenburg
… → 1982
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Editorial › peer-review
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review