No photo of Ulf Bockenholt

View Scopus Profile

Ulf Bockenholt

 https://orcid.org/0000-0003-3663-8260
  • Source: Scopus
1988 …2020

Research activity per year

If you made any changes in Pure these will be visible here soon.

Personal profile

Research Interests

Professor Bockenholt's main research interest is in the development and application of statistical and psychometric methods for understanding consumer behavior and improving marketing decision-making. Areas of recent research include the modeling of response biases in self-reports, consumer choice processes for medical and financial decisions, affective and motivational influences in judgment and choice, (mist)trust-induced information-processing mechanisms and the effects of imagery on persuasion processes.

Education/Academic qualification

Psychology, DrPhilHabil, University of Oldenburg

… → 1995

Research Methodology and Quantitative Psychology, PhD, The University of Chicago

… → 1985

Psychology and Computer Science, Diploma, University of Oldenburg

… → 1982

Research interests

  • Consumer behavior
  • Consumer decision-making
  • Data analysis
  • Marketing research
  • Measurement techniques
  • Trust and deception

Fingerprint

Dive into the research topics where Ulf Bockenholt is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Network

Recent external collaboration on country level. Dive into details by clicking on the dots.
If you made any changes in Pure these will be visible here soon.