Ulf Bockenholt

  • Source: Scopus
1988 …2020

Research activity per year

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Personal profile

Research Interests

Professor Bockenholt's main research interest is in the development and application of statistical and psychometric methods for understanding consumer behavior and improving marketing decision-making. Areas of recent research include the modeling of response biases in self-reports, consumer choice processes for medical and financial decisions, affective and motivational influences in judgment and choice, (mist)trust-induced information-processing mechanisms and the effects of imagery on persuasion processes.

Education/Academic qualification

Psychology, DrPhilHabil, University of Oldenburg

… → 1995

Research Methodology and Quantitative Psychology, PhD, The University of Chicago

… → 1985

Psychology and Computer Science, Diploma, University of Oldenburg

… → 1982

Research interests

  • Consumer behavior
  • Consumer decision-making
  • Data analysis
  • Marketing research
  • Measurement techniques
  • Trust and deception


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