Ulf Bockenholt

  • Source: Scopus
1988 …2021

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Personal profile

Research Interests

Professor Bockenholt's main research interest is in the development and application of statistical and psychometric methods for understanding consumer behavior and improving marketing decision-making. Areas of recent research include the modeling of response biases in self-reports, consumer choice processes for medical and financial decisions, affective and motivational influences in judgment and choice, (mist)trust-induced information-processing mechanisms and the effects of imagery on persuasion processes.

Expertise related to UN Sustainable Devlopment Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 12 - Responsible Consumption and Production

Education/Academic qualification

Psychology, DrPhilHabil, University of Oldenburg

… → 1995

Research Methodology and Quantitative Psychology, PhD, The University of Chicago

… → 1985

Psychology and Computer Science, Diploma, University of Oldenburg

… → 1982

Research interests

  • Consumer behavior
  • Consumer decision-making
  • Data analysis
  • Marketing research
  • Measurement techniques
  • Trust and deception


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