• 2500 Citations
1988 …2020

Research output per year

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Personal profile

Research Interests

Professor Bockenholt's main research interest is in the development and application of statistical and psychometric methods for understanding consumer behavior and improving marketing decision-making. Areas of recent research include the modeling of response biases in self-reports, consumer choice processes for medical and financial decisions, affective and motivational influences in judgment and choice, (mist)trust-induced information-processing mechanisms and the effects of imagery on persuasion processes.

Education/Academic qualification

Psychology, DrPhilHabil, University of Oldenburg

… → 1995

Research Methodology and Quantitative Psychology, PhD, The University of Chicago

… → 1985

Psychology and Computer Science, Diploma, University of Oldenburg

… → 1982

Research interests

  • Consumer behavior
  • Consumer decision-making
  • Data analysis
  • Marketing research
  • Measurement techniques
  • Trust and deception

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Research Output

  • Assessing item-feature effects with item response tree models

    Böckenholt, U., Nov 1 2019, In : British Journal of Mathematical and Statistical Psychology. 72, 3, p. 486-500 15 p.

    Research output: Contribution to journalArticle

  • 1 Scopus citations

    Contextual Responses to Affirmative and/or Reversed-Worded Items

    Böckenholt, U., Dec 1 2019, In : Psychometrika. 84, 4, p. 986-999 14 p.

    Research output: Contribution to journalArticle

  • Large-Scale Replication Projects in Contemporary Psychological Research

    McShane, B. B., Tackett, J. L., Böckenholt, U. & Gelman, A., Mar 29 2019, In : American Statistician. 73, sup1, p. 99-105 7 p.

    Research output: Contribution to journalArticle

    Open Access
  • 13 Scopus citations

    Meta-analysis

    McShane, B. B. & Böckenholt, U., Apr 15 2019, Handbook of Research Methods in Consumer Psychology. Taylor and Francis Inc., p. 403-416 14 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter