Grants per year
Personal profile
Research Interests
Professor Jin's research interests focus on digital media psychology, social media marketing, brand management, and consumer behavior.
Education/Academic qualification
PHD, University of Southern Califor
… → 2007
Communication, PhD, University of Southern California
Communication, MA, University of Southern California
Fingerprint
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Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Grants
- 1 Active
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Assessing Qatari emerging media engagement: A study of how AR, VR, and other emerging media are being utilized in Qatar
1/5/20 → 1/5/23
Project: Research project
Research Output
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Instagram fashionistas, luxury visual image strategies and vanity
Jin, S. V. & Ryu, E., Jan 1 2020, In: Journal of Product and Brand Management. 29, 3, p. 355-368 14 p.Research output: Contribution to journal › Article › peer-review
7 Scopus citations -
Pro-veganism on Instagram: Effects of user-generated content (UGC) types and content generator types in Instagram-based health marketing communication about veganism
Phua, J., Jin, S. V. & Kim, J. J., Mar 6 2020, In: Online Information Review. 44, 3, p. 685-704 20 p.Research output: Contribution to journal › Article › peer-review
2 Scopus citations -
The roles of celebrity endorsers’ and consumers’ vegan identity in marketing communication about veganism
Phua, J., Jin, S. & Kim, J. J., Nov 16 2020, In: Journal of Marketing Communications. 26, 8, p. 813-835 23 p.Research output: Contribution to journal › Article › peer-review
5 Scopus citations -
“I'll buy what she's #wearing”: The roles of envy toward and parasocial interaction with influencers in Instagram celebrity-based brand endorsement and social commerce
Jin, S. V. & Ryu, E., Jul 2020, In: Journal of Retailing and Consumer Services. 55, 102121.Research output: Contribution to journal › Article › peer-review
15 Scopus citations -
Celebrity fashion brand endorsement in Facebook viral marketing and social commerce: Interactive effects of social identification, materialism, fashion involvement, and opinion leadership
Jin, S. & Ryu, E., Mar 11 2019, In: Journal of Fashion Marketing and Management. 23, 1, p. 104-123 20 p.Research output: Contribution to journal › Article › peer-review
9 Scopus citations