Grants per year
Personal profile
Research Interests
Professor Jin's research interests focus on digital media psychology, social media marketing, brand management, and consumer behavior.
Expertise related to UN Sustainable Devlopment Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Communication, PhD, University of Southern California
Communication, MA, University of Southern California
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Grants
- 1 Active
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Assessing Qatari emerging media engagement: A study of how AR, VR, and other emerging media are being utilized in Qatar
1/5/20 → 1/5/23
Project: Research project
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'Fame and Envy 2.0' in luxury fashion influencer marketing on Instagram: Comparison between mega-celebrities and micro-celebrities
Jin, S. V. & Muqaddam, A., 2021, In: International Journal of Internet Marketing and Advertising. 15, 2, p. 176-200 25 p.Research output: Contribution to journal › Article › peer-review
1 Scopus citations -
I trust what she's #endorsing on Instagram: moderating effects of parasocial interaction and social presence in fashion influencer marketing
Jin, S. V., Ryu, E. & Muqaddam, A., 2021, In: Journal of Fashion Marketing and Management. 25, 4, p. 665-681 17 p.Research output: Contribution to journal › Article › peer-review
3 Scopus citations -
Why do consumers with social phobia prefer anthropomorphic customer service chatbots? Evolutionary explanations of the moderating roles of social phobia
Jin, S. V. & Youn, S., Sep 2021, In: Telematics and Informatics. 62, 101644.Research output: Contribution to journal › Article › peer-review
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“In A.I. we trust?” The effects of parasocial interaction and technopian versus luddite ideological views on chatbot-based customer relationship management in the emerging “feeling economy”
Youn, S. & Jin, S. V., Jun 2021, In: Computers in Human Behavior. 119, 106721.Research output: Contribution to journal › Article › peer-review
7 Scopus citations -
“The greedy I that gives”—The paradox of egocentrism and altruism: Terror management and system justification perspectives on the interrelationship between mortality salience and charitable donations amid the COVID-19 pandemic
Jin, S. V. & Ryu, E., 2021, (Accepted/In press) In: Journal of Consumer Affairs.Research output: Contribution to journal › Article › peer-review
Open Access