• Source: Scopus

Research activity per year

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Personal profile

Research Interests

Focuses on consumer decision making, especially in the realm of branding, pricing, cross-media consumption and social influence. His research has important implications for the economic impact of managerial decisions related to brand architecture, loyalty programs, consumer engagement and omnichannel strategy.

Education/Academic qualification

Marketing, PhD, Emory University

… → 2010

Mechanical Engineering, Bachelor's Degree, Birla Institute of Technology and Science Pilani

International Business, Master's Degree, Indian Institute of Foreign Trade, New Delhi


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