Research Output per year
Research Output per year
Personal profile
Research Interests
Focuses on consumer decision making, especially in the realm of branding, pricing, cross-media consumption and social influence. His research has important implications for the economic impact of managerial decisions related to brand architecture, loyalty programs, consumer engagement and omnichannel strategy.
Education/Academic qualification
Marketing, PhD, Emory University
… → 2010
Mechanical Engineering, Bachelor's Degree, Birla Institute of Technology and Science Pilani
International Business, Master's Degree, Indian Institute of Foreign Trade, New Delhi
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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The power of synergy to reinvent IMC education
Kerr, G., Mulhern, F., Viswanathan, V., Kitchen, P., Zabkar, V., Lings, I. & Kliatchko, J., 2024, In: Journal of Marketing Communications. 30, 2, p. 188-200 13 p.Research output: Contribution to journal › Article › peer-review
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“Threatened and empty selves following AI-based virtual influencers”: comparison between followers and non-followers of virtual influencers in AI-driven digital marketing
Jin, S. V. & Viswanathan, V., 2024, (Accepted/In press) In: AI and Society.Research output: Contribution to journal › Article › peer-review
Open Access2 Scopus citations -
Examining Pareto Law across department store shoppers
Tanusondjaja, A., Romaniuk, J., Nenycz-Thiel, M., Sakashita, M. & Viswanathan, V., Sep 2023, In: International Journal of Market Research. 65, 5, p. 581-596 16 p.Research output: Contribution to journal › Article › peer-review
2 Scopus citations -
Sustaining shopping momentum in retail malls using real-time messaging
Vakeel, K. A., Fudurić, M., Viswanathan, V. & Sakashita, M., Mar 2023, In: Journal of Retailing. 99, 1, p. 102-114 13 p.Research output: Contribution to journal › Article › peer-review
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Quantifying the effect of status in a multi-tier loyalty program
Viswanathan, V., Koetterheinrich, K., Bijmolt, T., Krafft, M. & Sese, F. J., Jul 2022, In: Industrial Marketing Management. 104, p. 376-383 8 p.Research output: Contribution to journal › Article › peer-review
Open Access