Research Output per year
Research Output per year
Personal profile
Research Interests
Focuses on consumer decision making, especially in the realm of branding, pricing, cross-media consumption and social influence. His research has important implications for the economic impact of managerial decisions related to brand architecture, loyalty programs, consumer engagement and omnichannel strategy.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Marketing, PhD, Emory University
… → 2010
Mechanical Engineering, Bachelor's Degree, Birla Institute of Technology and Science Pilani
International Business, Master's Degree, Indian Institute of Foreign Trade, New Delhi
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Dive into the research topics where Vijay Viswanathan is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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“Threatened and empty selves following AI-based virtual influencers”: comparison between followers and non-followers of virtual influencers in AI-driven digital marketing
Jin, S. V. & Viswanathan, V., Jan 2025, In: AI and Society. 40, 1, p. 117-131 15 p., 107903.Research output: Contribution to journal › Article › peer-review
Open Access6 Scopus citations -
CORPORATE BOARD GOVERNANCE IN A DIGITAL WORLD
Viswanathan, V., Jan 1 2024, The Routledge Handbook of Global and Digital Governance Crossroads: Stakeholder Engagement and Democratization. Taylor and Francis, p. 110-118 9 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
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ESG MATURITY MAPPING: Sustainability in Legacy, New Age, and Start-Up Organizations
Shroff-Mehta, P., Thakur, S., Viswanathan, V. & Lemal-Brown, P., Jan 1 2024, The Routledge Handbook of Global and Digital Governance Crossroads: Stakeholder Engagement and Democratization. Taylor and Francis, p. 441-460 20 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
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The power of synergy to reinvent IMC education
Kerr, G., Mulhern, F., Viswanathan, V., Kitchen, P., Zabkar, V., Lings, I. & Kliatchko, J., 2024, In: Journal of Marketing Communications. 30, 2, p. 188-200 13 p.Research output: Contribution to journal › Article › peer-review
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Examining Pareto Law across department store shoppers
Tanusondjaja, A., Romaniuk, J., Nenycz-Thiel, M., Sakashita, M. & Viswanathan, V., Sep 2023, In: International Journal of Market Research. 65, 5, p. 581-596 16 p.Research output: Contribution to journal › Article › peer-review
3 Scopus citations