Dissemination of most healthcare and scientific research is via publication in peer-reviewed biomedical journals and, on occasion, mainstream media. The problem our project addresses is that these are not effective vehicles to meaningfully communicate health findings to underserved and limited and non-English speaking communities. For decades, community media has been an effective disseminator to end-users including patients, caregivers, and community service providers. In Chicago, for example, La Voz del Paseo Boricua (a bilingual newspaper) serves the Puerto Rican community. Four daily Chinese-language newspapers serve more than 60,000 ethnic Chinese residents. The Polish Daily News augments its reach with three YouTube channels. Given community media’s reach and status as trusted source of information by end-users, it is in researchers’ interest to identify community media’s added-value to PCOR’s Dissemination Framework.
|Effective start/end date||9/1/19 → 8/31/21|
- Patient-Centered Outcomes Research Institute (15934-NWU)