Fake News Call Management and Research

“Fake news” has become the focus of significant debate in contemporary political and public discourses. The notion of “fake news” has taken on new meanings in the context of the 2016 U.S. presidential election and the range of its effects is unknown. Companies are struggling with operating in an environment with a lack of integrity, where the truth is stretched more than ever. How do communicators participate in that environment without sacrificing their moral or ethical standards? How does one persuade people when experts and facts don’t carry much weight?