III: Small: Quantifying Multifaceted Perception Dynamics in Online Social Networks

Project: Research project

Project Details


Dr. Cutler, Institutional PI at Northwestern University, will collaborate with the lead PI at IIT to develop and expand joint research investigating: the development of new algorithms to extract consumer insights from online social network and text data; the study of brand-consumer dynamics in social media; and the evolution of perceptions over time. Dr. Cutler’s activities at Northwestern will involve the collection and analysis of both primary and secondary data, theory development when applicable, and writing.
Effective start/end date9/1/168/31/19


  • Illinois Institute of Technology (SA17-0018-S001 // 1618244)
  • National Science Foundation (SA17-0018-S001 // 1618244)


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