NeTS: Small: Endpoint User Profile Control

Project: Research project

Project Details

Description

The Internet has transformed from a small non-profit network into a gigantic infrastructure that creates
revenues measured in billions of dollars. Unfortunately, this has created an unprecedented pressure on
the end user’s privacy, because a user’s profile is used to determine which personalized content (e.g., ads,
search results, recommendations, etc) will be served to the given user. It is not a secret that almost every
browsing click we make is collected by one or more of numerous information trackers and aggregators
associated with various online services. This includes, but is not limited to web sites, ad networks, search
engines, online social networks, mobile applications, etc. The common goal of the trackers is to gather
a more perfect user profile in an attempt to increase revenues from content personalization. Such user
profiling can often be misused. For example, signs of price and search discrimination have been recently
reported. Others argue that content personalization, which creates the so-called “filter bubble” effect, has
an even more profound impact on the society and in particular on the future of democracy.
StatusFinished
Effective start/end date10/1/139/30/17

Funding

  • National Science Foundation (CNS-1319086)

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