The influence of brand and principal display panel (PDP) for safe consumer use of over-the-counter (OTC) drugs—Advancing the science

This study will look into the extent to which OTC brands and packaging can lead consumers to make mistakes about product use and safety information. Social scientists have shown how routine thinking and decision making sometimes leads individuals to miss needed information, make inappropriate choices, and even make dangerous mistakes. Decisions and actions based on brand names and packaging are important for broader considerations of risk communication.