A boatload of branders

Don E. Schultz

Research output: Contribution to journalArticlepeer-review

2 Scopus citations

Abstract

In an ocean of brands, it's the customer who counts.

Original languageEnglish (US)
Number of pages1
JournalMarketing Management
Volume9
Issue number3
StatePublished - Sep 1 2000

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

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