A clean brand slate

Don E. Schultz

Research output: Contribution to journal › Review article › peer-review

ASJC Scopus subject areas

TY - JOUR

T1 - A clean brand slate

AU - Schultz, Don E.

PY - 2004/9/1

Y1 - 2004/9/1

UR - http://www.scopus.com/inward/record.url?scp=31644448726&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=31644448726&partnerID=8YFLogxK

M3 - Review article

AN - SCOPUS:31644448726

SN - 1061-3846

VL - 13

JO - Marketing Management

JF - Marketing Management

IS - 5

ER -