A comparative study of radio audience measurement methodology

Don E. Schultz, Martin P. Block, Stephen J. Custer

Research output: Contribution to journalArticle

1 Scopus citations
Original languageEnglish (US)
Pages (from-to)14-22
Number of pages9
JournalJournal of Advertising
Volume7
Issue number2
DOIs
StatePublished - Jan 1 1978

ASJC Scopus subject areas

  • Business and International Management
  • Communication
  • Marketing

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