A Creative Conspiracy for Team Success

Research output: Contribution to journalArticle


While standard operating procedures can be a sound way to conduct business, those procedures must be based on solid science that works. Unfortunately, for years the organizational guidelines for team creativity have been designed, unwittingly, to limit that creativity. New research has busted the stifling myths of yesteryear and revealed a new approach and best practices that yield better and more creative idea generation.
Original languageEnglish (US)
Pages (from-to)12-17
Number of pages6
JournalIndustrial Management
Issue number1
StatePublished - 2013


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