A Critical Assessment of Marketing Theory and Practice

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationDiffusing Marketing Theory and Research: The Contributions of Bauer, Green, Kotler, and Levitt
PublisherAmerican Marketing Association
StatePublished - 1979

Cite this

Kotler, P. (1979). A Critical Assessment of Marketing Theory and Practice. In Diffusing Marketing Theory and Research: The Contributions of Bauer, Green, Kotler, and Levitt American Marketing Association.
Kotler, Philip. / A Critical Assessment of Marketing Theory and Practice. Diffusing Marketing Theory and Research: The Contributions of Bauer, Green, Kotler, and Levitt. American Marketing Association, 1979.
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title = "A Critical Assessment of Marketing Theory and Practice",
author = "Philip Kotler",
year = "1979",
language = "English",
booktitle = "Diffusing Marketing Theory and Research: The Contributions of Bauer, Green, Kotler, and Levitt",
publisher = "American Marketing Association",

}

Kotler, P 1979, A Critical Assessment of Marketing Theory and Practice. in Diffusing Marketing Theory and Research: The Contributions of Bauer, Green, Kotler, and Levitt. American Marketing Association.

A Critical Assessment of Marketing Theory and Practice. / Kotler, Philip.

Diffusing Marketing Theory and Research: The Contributions of Bauer, Green, Kotler, and Levitt. American Marketing Association, 1979.

Research output: Chapter in Book/Report/Conference proceedingChapter

TY - CHAP

T1 - A Critical Assessment of Marketing Theory and Practice

AU - Kotler, Philip

PY - 1979

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BT - Diffusing Marketing Theory and Research: The Contributions of Bauer, Green, Kotler, and Levitt

PB - American Marketing Association

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Kotler P. A Critical Assessment of Marketing Theory and Practice. In Diffusing Marketing Theory and Research: The Contributions of Bauer, Green, Kotler, and Levitt. American Marketing Association. 1979