A customer-focused approach can bring the current marketing mix into the 21 st century

A customer-focused approach can bring the current marketing mix into the 21 ^st century

Chekitan S. Dev^*, Don E. Schultz

^*Corresponding author for this work

Research output: Contribution to journal › Review article › peer-review

27 Scopus citations

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title = "A customer-focused approach can bring the current marketing mix into the 21 st century",

author = "Dev, {Chekitan S.} and Schultz, {Don E.}",

year = "2005",

month = jan,

language = "English (US)",

volume = "14",

pages = "18--24",

journal = "Marketing Management",

issn = "1061-3846",

publisher = "American Marketing Association",

number = "1",

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AU - Schultz, Don E.

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