A customer-focused approach can bring the current marketing mix into the 21 st century

Chekitan S. Dev*, Don E. Schultz

*Corresponding author for this work

Research output: Contribution to journalReview articlepeer-review

18 Scopus citations
Original languageEnglish (US)
Pages (from-to)18-24
Number of pages7
JournalMarketing Management
Volume14
Issue number1
StatePublished - Jan 1 2005

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

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