A design for the Firm's marketing nerve center

Philip Kotler

doi:10.1016/0007-6813(66)90007-3

A design for the Firm's marketing nerve center

Philip Kotler^*

^*Corresponding author for this work

Marketing

Research output: Contribution to journal › Article › peer-review

38 Scopus citations

Original language	English (US)
Pages (from-to)	63-74
Number of pages	12
Journal	Business Horizons
Volume	9
Issue number	3
DOIs	https://doi.org/10.1016/0007-6813(66)90007-3
State	Published - 1966

ASJC Scopus subject areas

Business and International Management
Marketing

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10.1016/0007-6813(66)90007-3

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title = "A design for the Firm's marketing nerve center",

author = "Philip Kotler",

year = "1966",

doi = "10.1016/0007-6813(66)90007-3",

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JF - Business Horizons

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A design for the Firm's marketing nerve center

ASJC Scopus subject areas

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