A design for the Firm's marketing nerve center

Philip Kotler*

*Corresponding author for this work

Research output: Contribution to journalArticle

34 Scopus citations
Original languageEnglish (US)
Pages (from-to)63-74
Number of pages12
JournalBusiness Horizons
Volume9
Issue number3
DOIs
StatePublished - Jan 1 1966

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

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