A focus on customers

Craig R. Johnson, Don E. Schultz

Research output: Contribution to journalReview articlepeer-review

7 Scopus citations
Original languageEnglish (US)
Pages (from-to)20-21
Number of pages2
JournalMarketing Management
Volume13
Issue number5
StatePublished - Sep 1 2004

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

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