A focus on customers

Craig R. Johnson, Don E. Schultz

Research output: Contribution to journal › Review article › peer-review

ASJC Scopus subject areas

@article{735cfdf6cfa14247915271897ab3a1b7,

title = "A focus on customers",

author = "Johnson, {Craig R.} and Schultz, {Don E.}",

year = "2004",

month = sep,

day = "1",

language = "English (US)",

volume = "13",

pages = "20--21",

journal = "Marketing Management",

issn = "1061-3846",

publisher = "American Marketing Association",

number = "5",

}

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AU - Schultz, Don E.

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AN - SCOPUS:33746456957

SN - 1061-3846

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JO - Marketing Management

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