A focus on customers

Craig R. Johnson, Don E. Schultz

Research output: Contribution to journalReview article

6 Scopus citations
Original languageEnglish (US)
Pages (from-to)20-21
Number of pages2
JournalMarketing Management
Issue number5
StatePublished - Sep 1 2004

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

Cite this

Johnson, C. R., & Schultz, D. E. (2004). A focus on customers. Marketing Management, 13(5), 20-21.