A Framework for Creating Value Propositions

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationWiley International Encyclopedia of Marketing
EditorsJagdish Sheth, Naresh K Malhotra
Place of PublicationWest Sussex, UK
PublisherJohn Wiley & Sons
StatePublished - 2011

Cite this

Anderson, J., & Carpenter, G. S. (2011). A Framework for Creating Value Propositions. In J. Sheth, & N. K. Malhotra (Eds.), Wiley International Encyclopedia of Marketing (Vol. 1). John Wiley & Sons. https://doi.org/10.1002/9781444316568.wiem01059