A Framework for Creating Value Propositions

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Wiley International Encyclopedia of Marketing
Editors	Jagdish Sheth, Naresh K Malhotra
Place of Publication	West Sussex, UK
Publisher	John Wiley & Sons
Volume	1
DOIs	https://doi.org/10.1002/9781444316568.wiem01059
State	Published - 2011

Access to Document

@inbook{d16de6ca4a3d4d05ac999d864e68289d,

title = "A Framework for Creating Value Propositions",

author = "James Anderson and Carpenter, {Gregory Sloan}",

year = "2011",

doi = "10.1002/9781444316568.wiem01059",

language = "English",

volume = "1",

editor = "Jagdish Sheth and Malhotra, {Naresh K}",

booktitle = "Wiley International Encyclopedia of Marketing",

publisher = "John Wiley & Sons",

}