| Original language | English |
|---|---|
| Publisher | Prentice Hall |
| Edition | 5th |
| ISBN (Print) | 9780132539302 |
| State | Published - 2011 |
A Framework for Marketing Management
Philip Kotler, Kevin Lane Keller
Research output: Book/Report › Book
Philip Kotler, Kevin Lane Keller
Research output: Book/Report › Book
| Original language | English |
|---|---|
| Publisher | Prentice Hall |
| Edition | 5th |
| ISBN (Print) | 9780132539302 |
| State | Published - 2011 |