A Framework for Marketing Management

Philip Kotler, Kevin Lane Keller

Research output: Book/ReportBook

Original languageEnglish
PublisherPrentice Hall
Edition5th
ISBN (Print)9780132539302
StatePublished - 2011

Cite this

Kotler, P., & Keller, K. L. (2011). A Framework for Marketing Management. (5th ed.) Prentice Hall.