TY - JOUR
T1 - A Framework for the Study of Persuasion
AU - Druckman, James N.
N1 - Publisher Copyright:
© 2022 Annual Reviews Inc.. All rights reserved.
PY - 2022/2/1
Y1 - 2022/2/1
N2 - Persuasion is a vital part of politics mdash who wins elections and policy disputes often depends on which side can persuade more people. Given this centrality, the study of persuasion has a long history with an enormous number of theories and empirical inquiries. However, the literature is fragmented, with few generalizable findings. I unify previously disparate dimensions of this topic by presenting a framework focusing on actors (speakers and receivers), treatments (topics, content, media), outcomes (attitudes, behaviors, emotions, identities), and settings (competition, space, time, process, culture). This Generalizing Persuasion (GP) Framework organizes distinct findings and offers researchers a structure in which to situate their work. I conclude with a discussion of the normative implications of persuasion.
AB - Persuasion is a vital part of politics mdash who wins elections and policy disputes often depends on which side can persuade more people. Given this centrality, the study of persuasion has a long history with an enormous number of theories and empirical inquiries. However, the literature is fragmented, with few generalizable findings. I unify previously disparate dimensions of this topic by presenting a framework focusing on actors (speakers and receivers), treatments (topics, content, media), outcomes (attitudes, behaviors, emotions, identities), and settings (competition, space, time, process, culture). This Generalizing Persuasion (GP) Framework organizes distinct findings and offers researchers a structure in which to situate their work. I conclude with a discussion of the normative implications of persuasion.
KW - attitude change
KW - framing
KW - persuasion
KW - political communication
KW - public opinion
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U2 - 10.1146/annurev-polisci-051120-110428
DO - 10.1146/annurev-polisci-051120-110428
M3 - Review article
AN - SCOPUS:85125699483
SN - 1094-2939
VL - 25
SP - 65
EP - 88
JO - Annual Review of Political Science
JF - Annual Review of Political Science
ER -