Original language | English |
---|---|
Pages (from-to) | 46-54 |
Journal | The Journal of Marketing |
Volume | 36 |
State | Published - Apr 1972 |
A Generic Concept of Marketing
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
Original language | English |
---|---|
Pages (from-to) | 46-54 |
Journal | The Journal of Marketing |
Volume | 36 |
State | Published - Apr 1972 |