| Original language | English |
|---|---|
| Pages (from-to) | 46-54 |
| Journal | The Journal of Marketing |
| Volume | 36 |
| State | Published - Apr 1972 |
A Generic Concept of Marketing
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
| Original language | English |
|---|---|
| Pages (from-to) | 46-54 |
| Journal | The Journal of Marketing |
| Volume | 36 |
| State | Published - Apr 1972 |