A hierarchical choice modelling approach for incorporating customer preferences in vehicle package design

D. Kumar, C. Hoyle, W. Chen, N. Wang, G. Gomez-Levi, F. Koppelman

Research output: Contribution to journal › Article › peer-review

39 Scopus citations

Original language	English
Pages (from-to)	228-251
Journal	International Journal of Product Development
Volume	8
DOIs	https://doi.org/10.1504/IJPD.2009.024199
State	Published - 2009

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title = "A hierarchical choice modelling approach for incorporating customer preferences in vehicle package design",

author = "D. Kumar and C. Hoyle and W. Chen and N. Wang and G. Gomez-Levi and F. Koppelman",

year = "2009",

doi = "10.1504/IJPD.2009.024199",

language = "English",

volume = "8",

pages = "228--251",

journal = "International Journal of Product Development",

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TY - JOUR

T1 - A hierarchical choice modelling approach for incorporating customer preferences in vehicle package design

AU - Kumar, D.

AU - Hoyle, C.

AU - Chen, W.

AU - Wang, N.

AU - Gomez-Levi, G.

AU - Koppelman, F.

PY - 2009

Y1 - 2009

U2 - 10.1504/IJPD.2009.024199

DO - 10.1504/IJPD.2009.024199

M3 - Article

VL - 8

SP - 228

EP - 251

JO - International Journal of Product Development

JF - International Journal of Product Development

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