A hierarchical choice modelling approach for incorporating customer preferences in vehicle package design

D. Kumar, C. Hoyle, W. Chen, N. Wang, G. Gomez-Levi, F. Koppelman

Research output: Contribution to journalArticlepeer-review

39 Scopus citations
Original languageEnglish
Pages (from-to)228-251
JournalInternational Journal of Product Development
Volume8
DOIs
StatePublished - 2009

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