A hierarchical elimination modeling approach for market structure analysis

Sehoon Park, Dipak Jain*, Lakshman Krishnamurthi

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

1 Scopus citations


A brand-switching model is developed based on a hierarchical elimination decision process. The model incorporates consumers' first-order variety seeking (avoidance) behavior. Some interesting properties of the model are derived and using these properties, it is shown that the model can be used to infer market structure from brand switching data. Finally, the proposed approach is compared with other approaches for inferring market structure suggested in the extant literature.

Original languageEnglish (US)
Pages (from-to)328-350
Number of pages23
JournalEuropean Journal of Operational Research
Issue number2
StatePublished - Dec 1 1998


  • Brand switching
  • Hierarchical elimination
  • Market structure
  • Variety seeking

ASJC Scopus subject areas

  • Computer Science(all)
  • Modeling and Simulation
  • Management Science and Operations Research
  • Information Systems and Management


Dive into the research topics of 'A hierarchical elimination modeling approach for market structure analysis'. Together they form a unique fingerprint.

Cite this