A hierarchical elimination modeling approach for market structure analysis

Sehoon Park; Dipak Jain; Lakshman Krishnamurthi

doi:10.1016/S0377-2217(98)00152-0

A hierarchical elimination modeling approach for market structure analysis

Sehoon Park, Dipak Jain^*, Lakshman Krishnamurthi

^*Corresponding author for this work

Marketing

Research output: Contribution to journal › Article › peer-review

1 Scopus citations

Abstract

A brand-switching model is developed based on a hierarchical elimination decision process. The model incorporates consumers' first-order variety seeking (avoidance) behavior. Some interesting properties of the model are derived and using these properties, it is shown that the model can be used to infer market structure from brand switching data. Finally, the proposed approach is compared with other approaches for inferring market structure suggested in the extant literature.

Original language	English (US)
Pages (from-to)	328-350
Number of pages	23
Journal	European Journal of Operational Research
Volume	111
Issue number	2
DOIs	https://doi.org/10.1016/S0377-2217(98)00152-0
State	Published - Dec 1 1998

Keywords

Brand switching
Hierarchical elimination
Market structure
Variety seeking

ASJC Scopus subject areas

General Computer Science
Modeling and Simulation
Management Science and Operations Research
Information Systems and Management

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AB - A brand-switching model is developed based on a hierarchical elimination decision process. The model incorporates consumers' first-order variety seeking (avoidance) behavior. Some interesting properties of the model are derived and using these properties, it is shown that the model can be used to infer market structure from brand switching data. Finally, the proposed approach is compared with other approaches for inferring market structure suggested in the extant literature.

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KW - Hierarchical elimination

KW - Market structure

KW - Variety seeking

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A hierarchical elimination modeling approach for market structure analysis

Abstract

Keywords

ASJC Scopus subject areas

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