A Marketing Audit Using a Conceptual Model of Consumer Behavior: Application and Evaluation

Alice M. Tybout, John R. Hauser

Research output: Contribution to journal › Article › peer-review

Original languageEnglish
Pages (from-to)82-101
JournalThe Journal of Marketing
Volume45
StatePublished - 1981

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

  • SDG 12 - Responsible Consumption and Production

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