| Original language | English (US) |
|---|---|
| Journal | Ivey Business Journal Online |
| Volume | 73 |
| Issue number | 2 |
| State | Published - Mar 2009 |
A Marketing Plan for Turbulent Times
Research output: Contribution to journal › Comment/debate
Research output: Contribution to journal › Comment/debate
| Original language | English (US) |
|---|---|
| Journal | Ivey Business Journal Online |
| Volume | 73 |
| Issue number | 2 |
| State | Published - Mar 2009 |