A mathematical programming model for optimal service selection in the airline industry

Bala V. Balachandran*, Suresh K. Jain

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

Abstract

Airlines, offering tour plans, have to select a few gateways (airports) to which the air tickets for tour plans are issued. A number of alternate gateways are available for different tour plans, and the selection of gateways is influenced by the perceived preferences of tourists for these and competing plans. In this paper, using the ordinal preferences of tourists, we formulate the problem of gateway selection as an integer program. The solution procedure presented for this integer program is computationally attractive as we exploit the special structure of our formulation. The model proposed is general, and can be applied to the simultaneous positioning of several new products or services.

Original languageEnglish (US)
Pages (from-to)324-334
Number of pages11
JournalEuropean Journal of Operational Research
Volume8
Issue number4
DOIs
StatePublished - Dec 1981

ASJC Scopus subject areas

  • Computer Science(all)
  • Modeling and Simulation
  • Management Science and Operations Research
  • Information Systems and Management

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