A methodology for research on organizational buying behavior

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Organizational Buying Behavior
Editors	Thomas V. Bonoma, Gerald Zaltman
Publisher	American Marketing Association
Pages	77-83
State	Published - 1978

Cite this

@inbook{664778c1808443a38e447a94b56435ac,

title = "A methodology for research on organizational buying behavior",

author = "Calder, {Bobby J.}",

year = "1978",

language = "English",

pages = "77--83",

editor = "Bonoma, {Thomas V.} and Gerald Zaltman",

booktitle = "Organizational Buying Behavior",

publisher = "American Marketing Association",

}