A Model of Brand Choice and Purchase Quantity Price Sensitivities

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@article{5d76d8aba14a4434a59d987fd3d5af87,

title = "A Model of Brand Choice and Purchase Quantity Price Sensitivities",

author = "Lakshman Krishnamurthi and S.P. Raj",

year = "1988",

doi = "10.1287/mksc.7.1.1",

language = "English",

volume = "7",

pages = "1--20",

journal = "Marketing Science",

issn = "0732-2399",

publisher = "INFORMS Inst.for Operations Res.and the Management Sciences",

}