A Model of Marketing Mix, Brand Switching, and Competition

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	318-329
Journal	Journal of Marketing Research
Volume	22
State	Published - Aug 1985

Cite this

@article{495d4c718c6f4ffdb7f711b15d79225d,

title = "A Model of Marketing Mix, Brand Switching, and Competition",

author = "Carpenter, {Gregory S.} and Lehmann, {Donald R.}",

year = "1985",

month = aug,

language = "English",

volume = "22",

pages = "318--329",

journal = "Journal of Marketing Research",

issn = "0022-2437",

publisher = "American Marketing Association",

}