A nearest neighbor model for forecasting market response

Francis J. Mulhern*, Robert J. Caprara

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

35 Scopus citations


Researchers in marketing often are interested in modeling time series and causal relationships simultaneously. The prevailing approach to doing so is a transfer function model that combines a Box-Jenkins model with regression analysis. The Box-Jenkins component assumes that a stationary, stochastic process generates each data point in the time series. We introduce a multivariate methodology that uses a nearest neighbor technique to represent time series behavior that is complex and nonstationary. This methodology represents a deterministic approach to modeling a time series as a discrete dynamic system. In this paper we describe how a time series may exhibit chaotic behavior, and present a multivariate nearest neighbor method capable of representing such behavior. We provide an empirical demonstration using store scanner data for a consumer packaged good.

Original languageEnglish (US)
Pages (from-to)191-207
Number of pages17
JournalInternational Journal of Forecasting
Issue number2
StatePublished - Jan 1 1994


  • Chaos
  • Forecasting
  • Nearest neighbors

ASJC Scopus subject areas

  • Business and International Management


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