A New Test of Attribute Significance for Nonparametric ConJoint Model

Minhi Hahn, Lakshman Krishnamurthi, Hyunmo Kang, Jin-Sok Hyun, Sang-June Park, Yong J. Hyun

Research output: Contribution to journalArticle

Original languageEnglish (US)
Pages (from-to)21-43
Number of pages22
JournalKorean Journal of Marketing
Volume2
Issue number1
StatePublished - 2007

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