A Peek Into the Future of Interactive Marketing

Venkatesh Shankar; Edward C. Malthouse

doi:10.1016/j.intmar.2008.11.004

A Peek Into the Future of Interactive Marketing

Venkatesh Shankar^*, Edward C. Malthouse

^*Corresponding author for this work

Integrated Marketing Communications

Research output: Contribution to journal › Editorial › peer-review

11 Scopus citations

Original language	English (US)
Pages (from-to)	1-3
Number of pages	3
Journal	Journal of Interactive Marketing
Volume	23
Issue number	1
DOIs	https://doi.org/10.1016/j.intmar.2008.11.004
State	Published - Feb 2009

ASJC Scopus subject areas

Business and International Management
Marketing

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10.1016/j.intmar.2008.11.004

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title = "A Peek Into the Future of Interactive Marketing",

author = "Venkatesh Shankar and Malthouse, {Edward C.}",

year = "2009",

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pages = "1--3",

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AU - Malthouse, Edward C.

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JO - Journal of Interactive Marketing

JF - Journal of Interactive Marketing

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A Peek Into the Future of Interactive Marketing

ASJC Scopus subject areas

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