A Perspective on the Use of Marketing Audits

Philip Kotler*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

Original languageEnglish (US)
Number of pages1
JournalJournal of Management Inquiry
Volume1
Issue number4
DOIs
StatePublished - Dec 1992

ASJC Scopus subject areas

  • Business, Management and Accounting(all)
  • Strategy and Management
  • Management of Technology and Innovation

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