Technological advances enable modern processors to utilize increasingly larger DRAMs with rising access frequencies. This is leading to high power consumption and operating temperature in DRAM chips. As a result, temperature management has become a real and pressing issue in high performance DRAM systems. Traditional low power techniques are not suitable for high performance DRAM systems with high bandwidth. In this paper, we propose and evaluate a customized DRAM low power technique based on Page Hit Aware Write Buffer (PHA-WB). Our proposed approach reduces DRAM system power consumption and temperature without any performance penalty. Our experiments show that a system with a 64-entry PHA-WB could reduce the total DRAM power consumption by up to 22.0% (9.6% on average). The peak and average temperature reductions are 6.1°C and 2.1°C, respectively.