A Reply to Comments on "Ethics in Marketing Research: Their Practical Relevance"

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	234-237
Journal	Journal of Marketing Research
Volume	12
State	Published - May 1975

Cite this

@article{29361d8415fb47e49028732eccbc28b4,

title = "A Reply to Comments on {"}Ethics in Marketing Research: Their Practical Relevance{"}",

author = "Tybout, {Alice M.} and Gerald Zaltman",

year = "1975",

month = may,

language = "English",

volume = "12",

pages = "234--237",

journal = "Journal of Marketing Research",

issn = "0022-2437",

publisher = "American Marketing Association",

}