A Research Agenda for Communication Scholars in the Precision Medicine Era

Courtney L. Scherr*, Marleah Dean, Margaret F. Clayton, Bradford W. Hesse, Kami Silk, Richard L. Street, Janice Krieger

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

17 Scopus citations


The 2015 announcement of the Precision Medicine Initiative (PMI) galvanized and energized efforts to reconsider medical practice through tailoring of prevention and treatment recommendations based on genetics, environment, and lifestyle. Numerous disciplines contributed white papers identifying challenges associated with PMI and calling for discipline-specific research that might provide solutions to such challenges. Throughout these white papers, the prominence of communication in achieving the PMI’s goals is obviously apparent. In this article, we highlight opportunities for communication scholars’ contributions to the PMI based on challenges identified in white papers from other disciplines and work already conducted by research teams in the field of communication.

Original languageEnglish (US)
Pages (from-to)839-848
Number of pages10
JournalJournal of Health Communication
Issue number10
StatePublished - Oct 3 2017

ASJC Scopus subject areas

  • Health(social science)
  • Communication
  • Public Health, Environmental and Occupational Health
  • Library and Information Sciences


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