A Sense of Things to Come Future Research Directions in Sensory Marketing

Ryan S. Elder*, Nilufer Z. Aydinoglu, Victor Barger, Cindy Caldara, Haeeun Chun, Chan Jean Lee, Gina S. Mohr, Antonios Stamatogiannakis

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

13 Scopus citations
Original languageEnglish (US)
Title of host publicationSensory Marketing
Subtitle of host publicationResearch on the Sensuality of Products
PublisherTaylor and Francis
Number of pages16
ISBN (Print)9780203892060
StatePublished - Jan 1 2011
Externally publishedYes

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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