A Sense of Things to Come Future Research Directions in Sensory Marketing

Ryan S. Elder*, Nilufer Z. Aydinoglu, Victor Barger, Cindy Caldara, Haeeun Chun, Chan Jean Lee, Gina S. Mohr, Antonios Stamatogiannakis

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

13 Scopus citations
Original languageEnglish (US)
Title of host publicationSensory Marketing
Subtitle of host publicationResearch on the Sensuality of Products
PublisherTaylor and Francis
Pages361-376
Number of pages16
ISBN (Print)9780203892060
DOIs
StatePublished - Jan 1 2011
Externally publishedYes

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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