A step-by-step guide to smart business experiments

Eric T. Anderson, Duncan Simester

Research output: Contribution to journalArticlepeer-review

23 Scopus citations
Original languageEnglish (US)
JournalHarvard business review
Volume89
Issue number3
StatePublished - Mar 1 2011

ASJC Scopus subject areas

  • Business and International Management
  • Business, Management and Accounting(all)
  • Economics and Econometrics
  • Strategy and Management
  • Management of Technology and Innovation

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