A step-by-step guide to smart business experiments

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@article{3b17e0d627274c6196974830ad5ddae3,

title = "A step-by-step guide to smart business experiments",

author = "Anderson, {Eric T.} and Duncan Simester",

year = "2011",

month = mar,

day = "1",

language = "English (US)",

volume = "89",

journal = "Harvard Business Review",

issn = "0017-8012",

publisher = "Harvard Business School Publishing",

number = "3",

}

TY - JOUR

T1 - A step-by-step guide to smart business experiments

AU - Anderson, Eric T.

AU - Simester, Duncan

PY - 2011/3/1

Y1 - 2011/3/1

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M3 - Article

AN - SCOPUS:79953091268

SN - 0017-8012

VL - 89

JO - Harvard Business Review

JF - Harvard Business Review

IS - 3

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