A study of experimental techniques for telephone interviewing

Peter V. Miller*, Charles F. Cannell

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

23 Scopus citations

Abstract

This investigation focused on the effects of experimental interviewing procedures, which were developed in face-to-face interviews, on reporting in telephone contacts. Respondents in a national RDD sample (N=1,1054) were randomly assigned to be interviewed with one of two experimental procedures, or a control technique. The experimental procedures involved two different combinations of three interviewing techniques which had been found to be effective in personal interviewing studies-commitment, instructions, and feedback. The techniques are designed to better inform respondents about reporting tasks and to motivate them to perform the tasks well. The findings suggest that the experimental procedures can improve reporting in telephone interview, although the effects in this study were not as strong as we expected. This research may be seen as a beginning step in the development of optimal telephone interviewing procedures.

Original languageEnglish (US)
Pages (from-to)250-269
Number of pages20
JournalPublic Opinion Quarterly
Volume46
Issue number2
DOIs
StatePublished - Jun 1982

Funding

Peter V. Miller and Charles F. Cannell are members of the Survey Research Center, Institute for Social Research and Department of Communication, The University of Michigan. Others having major responsibility for this research include Marianne Berry, James Lepkowski, M. Lou Magilavy, and Nancy Mathiowetz. This paper is based on work supported by the National Science Foundation, Grant No. SOC-07287. The findings and conclusions are those of the authors and do not necessarily reflect the views of the foundation.

ASJC Scopus subject areas

  • Communication
  • History
  • Sociology and Political Science
  • General Social Sciences
  • History and Philosophy of Science

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