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A theory of television program choice
J. G. Webster
Communication Studies
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Article
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peer-review
134
Scopus citations
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Social Sciences
Television Program
100%
Theory
100%
Theoretical Perspective
50%
Evidence
50%
Drawing
50%
Marketing Research
50%
INIS
television
100%
origin
50%
drawing
50%
power
50%
marketing research
50%