A Two-Factor Explanation of Assimilation and Contrast Effects

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	359-368
Journal	Journal of Marketing Research
Volume	30
State	Published - Aug 1993

Cite this

@article{665090b2ce9c479f93bd2d74a8bee578,

title = "A Two-Factor Explanation of Assimilation and Contrast Effects",

author = "Joan Meyers-Levy and Brian Sternthal",

year = "1993",

month = aug,

language = "English",

volume = "30",

pages = "359--368",

journal = "Journal of Marketing Research",

issn = "0022-2437",

publisher = "American Marketing Association",

}