Original language | English (US) |
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Pages (from-to) | 142-148 |
Number of pages | 7 |
Journal | Journal of the Association for Consumer Research |
Volume | 6 |
Issue number | 1 |
DOIs |
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State | Published - Jan 2021 |
ASJC Scopus subject areas
- Applied Psychology
- Economics and Econometrics
- Marketing