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A vision of theory, research, and the future of business schools
Bobby J. Calder
,
Alice M. Tybout
Marketing
Research output
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Contribution to journal
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Article
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peer-review
56
Scopus citations
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INIS
data
100%
schools
100%
business
100%
vision
100%
testing
66%
education
33%
gain
33%
coupling
33%
marketing
33%
appeals
33%
Social Sciences
Business School
100%
Research
100%
Theory
100%
Explanation
75%
Testing
50%
School Education
25%
Economic and Social Development
25%
World Problems
25%
Marketing
25%
Authors
25%
Interest
25%
Validity
25%
Academic
25%
Psychology
Research
100%
Theory Testing
25%
Goals
25%
Validity
25%
Arts and Humanities
Business schools
100%
GaIN
25%
Marketing
25%