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A vision of theory, research, and the future of business schools
Bobby J. Calder
,
Alice M. Tybout
Marketing
Research output
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Article
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peer-review
58
Scopus citations
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Keyphrases
Business Schools
100%
Effect Study
100%
Test Research
50%
Theory Study
50%
Coupled Theory
50%
Scanned Data
50%
Real-world Problems
50%
Observed Effects
50%
Theory Testing
50%
External Validity
50%
Business School Education
50%
Marketing Academics
50%
Realistic Dataset
50%
Social Sciences
Business School
100%
School Education
50%
World Problems
50%
Psychology
Theory Testing
100%