Reclame in Europa: Reclame wel of niet cultureel aanpassen?

Translated title of the contribution: Advertising in Europe: To adapt or not adapt culturally?

J. Hornikx, D. J. O'Keefe

Research output: Contribution to journalArticle

Translated title of the contributionAdvertising in Europe: To adapt or not adapt culturally?
Original languageGerman
Pages (from-to)12-15
Number of pages4
JournalTekst[blad]
Volume13
Issue number3
StatePublished - 2007

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