Advertising, public relations and crisis management

Kathryn Latour*

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Scopus citations
Original languageEnglish (US)
Title of host publicationHandbook of Hospitality Marketing Management
PublisherTaylor and Francis
Pages153-185
Number of pages33
ISBN (Electronic)9780080569437
ISBN (Print)9780080450803
StatePublished - Nov 4 2009

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • General Business, Management and Accounting

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