| Original language | English (US) |
|---|---|
| Title of host publication | Handbook of Hospitality Marketing Management |
| Publisher | Taylor and Francis |
| Pages | 153-185 |
| Number of pages | 33 |
| ISBN (Electronic) | 9780080569437 |
| ISBN (Print) | 9780080450803 |
| State | Published - Nov 4 2009 |
ASJC Scopus subject areas
- Economics, Econometrics and Finance(all)
- General Business, Management and Accounting