Advertising Strategy

Research output: Book/ReportBook

Original languageEnglish (US)
Place of PublicationAction, MA
PublisherCopley Custom Textbooks
Number of pages250
Edition2nd
ISBN (Print)9781581527643
StatePublished - 2011

Cite this

Sternthal, B., & Rucker, D. D. (2011). Advertising Strategy. (2nd ed.) Copley Custom Textbooks.