Advertising Strategy

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Kellogg on Marketing
Subtitle of host publication	The Marketing Faculty of The Kellogg School of Management
Editors	Alice M. Tybout, Bobby J. Calder
Publisher	John Wiley & Sons
Pages	209-231
Number of pages	23
Edition	2nd
ISBN (Print)	ISBN: 9780470580141
State	Published - 2010

Cite this

@inbook{8888da3d491d4f2881f133355de54eae,

title = "Advertising Strategy",

author = "Rucker, {Derek D.} and Brian Sternthal",

year = "2010",

language = "English",

isbn = "ISBN: 9780470580141",

pages = "209--231",

editor = "Tybout, {Alice M.} and Calder, {Bobby J.}",

booktitle = "Kellogg on Marketing",

publisher = "John Wiley & Sons",

edition = "2nd",

}