| Original language | English |
|---|---|
| Title of host publication | Kellogg on Marketing |
| Publisher | John Wiley & Sons |
| State | Published - 2001 |
Advertising Strategy
Research output: Chapter in Book/Report/Conference proceeding › Chapter
Research output: Chapter in Book/Report/Conference proceeding › Chapter
| Original language | English |
|---|---|
| Title of host publication | Kellogg on Marketing |
| Publisher | John Wiley & Sons |
| State | Published - 2001 |