Original language | English (US) |
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Title of host publication | Kellogg on Marketing |
Publisher | wiley |
Pages | 209-231 |
Number of pages | 23 |
ISBN (Electronic) | 9781119199892 |
ISBN (Print) | 9780470580141 |
State | Published - Aug 5 2010 |
ASJC Scopus subject areas
- Economics, Econometrics and Finance(all)
- General Business, Management and Accounting