Advertising strategy

Dereck D. Rucker*, Brian Sternthal

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Scopus citations
Original languageEnglish (US)
Title of host publicationKellogg on Marketing
Publisherwiley
Pages209-231
Number of pages23
ISBN (Electronic)9781119199892
ISBN (Print)9780470580141
StatePublished - Aug 5 2010

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • General Business, Management and Accounting

Cite this